Hello. My name is Mike Walsh.
Are you ready to be done pouring cash into lead generation schemes whose returns are reliably frustrating?
Most of the contractors I speak with every week complain to me about feeling shackled to a digital teat whose ROI’s are downright miserable, and whose partners are just a bunch of excuse-makers and promise-breakers.
I believe you deserve a marketing and sales partner who’s as committed to your success as you are…
…and who’s willing to put plenty of skin in the game in the form of a rock-solid results guarantee.
You might think that’s bold talk for a balding-pink-shirt-wearing-half-blind-old-guy.
But as a former painting contractor who’s faced – and solved – these exact same issues, I’m confident in my ability to help you win.
First, let me break down where lead generation ploys and digital marketing strategies are leading small and medium sized contractors astray…
Strategies like Google pay-per-click ads, Facebook ads, fancy websites, elaborate SEO schemes…
(all of which have you show up at the WORST time in the buying cycle, by the way)
…are delivering fewer and fewer clicks (DOWN 10% year over year) and becoming much more expensive (UP 46% year over year).
Worse yet – and leading the parade of disappointing lead generation schemes – are services like HomeAdvisor, Houzz, Craftjack and Thumb Tack, all of whose results contractors denounce as “a waste of money” and “a load of crap”.
The one thing online advertising platforms and lead generation services share in common…
…is that they’re all designed to make their peddlers rich and keep you DEPENDENT ON THEM.
They never help you break through to that level of success that gives you ultimate control of your time, your finances and your life.
You started your business to make money, right? But it’s important to remember:
“It’s not how much money you make, but how much you keep! And the true measure of wealth is how much freedom and time you have to do the things you want to with those you love.”
That’s why I started my painting company.
As a business owner who was in the home improvement trenches for 15 years, I get what you’re up against.
I had to keep three crews of guys busy and that meant I had to make sales happen. I had to make sure every nickel I spent was returning profit.
It’s tough work and too often doesn’t come with the rewards it should.
But what really adds insult to injury is when you turn to “experts” to help you GROW your business and get nothing but bad advice in return.
I had friends who were marketing execs, advertising copywriters, graphic design pros and publicity experts.
None of them had effective advice for me and I couldn’t understand it. These were professionals after all, right?
That’s when it finally dawned on me…
They didn’t understand the REAL reasons homeowners buy home improvement projects.
They didn’t understand the REAL reasons homeowners choose one contractor versus another.
Then, when their strategies and tactics inevitably failed, they had no clue how to fix it.
If you’re having the same breakdown with your marketing or advertising “advisors”…then stick with me.
So let me see if I understand what your small business needs.
What you really need are:
You don’t need to spend any more time driving all over the county to meet with people who have no intention of buying your project, right?
Likewise, you don’t need any more practice bidding jobs for people who insist on haggling with you like you were at the local flea market.
I know I was sick to death of it, and if you’re anything like me and my clients, you are too.
So, if you’re interested in NO BS marketing – and by that I mean marketing which:
[-] Is data-driven with zero fluff…
[-] Reliably gets your ideal clients calling you for estimates…
[-] Puts YOU in control of your lead flow…
[-] Gets you the lion’s share of your market…
[-] Establishes you as the “go-to” company in your area for your service…
[-] Allows you to price your projects at a premium so you can earn what you’re really worth…
[-] Magnifies the results you get from your life and your business…
[-] Helps you become hugely successful without sacrificing family time…
[-] Makes you slightly famous locally…
[-] Makes it fun to be a contractor again…
[-] AND IS GUARANTEED TO WORK FOR YOU… !
Then I invite you to keep reading.
After 2 ½ years of trying every trick in the book to get my phone ringing consistently, it finally hit me me that…
…maybe all the expert recommendations my friends from the “big business” marketing world gave me didn’t really work for small businesses.
And when I finally found a marketing mentor he told me:
“You can’t afford to play the same game the big guys play. They can afford to waste tons of money. You can’t! You have to be different. You have to stand out from the crowd.”
And that was my introduction to the first law of powerful marketing – Distinguish Yourself.
I learned that if I wanted to make quantum leaps in the results I was getting from my marketing, I had to separate my business from the pack…
…and stand out as the only logical choice in my customer’s mind.
The second law of powerful marketing I learned was – Gain Visibility.
Marketing superman Jay Abraham once said, “It is both ignorant and arrogant to assume that your ideal customers will find you.”
So that meant if I wanted to work with my ideal customers, I had to figure out who those people were and where I could find them.
But most importantly, if I was going to separate myself from the pack, I had to show up where none of my competitors were showing up.
And as soon as I started doing that, it gave me the exact, unfair marketing advantage I needed to dominate my chosen market.
The final law of powerful marketing I learned was – Get The Message Right.
What that meant was – I had to learn how to speak to my customers so they’d listen and take action.
And that meant understanding, appreciating, acknowledging and respecting them in a way that none of my competitors did.
And as soon as I implemented that strategy, I tripled my year over year revenues from $150,000 to $450,000.
In today’s dollars that would be like going from $250,000 to $750,000 in the span of a year.
(To be brutally candid with you, it almost imploded my business. I was thoroughly unprepared to deal with the demand that came with this system.)
I built months-long backlogs of high-value, high-profit business at a price point that was 50% higher – and in some cases 125% higher – than all my competitors.
But probably the most valuable difference was I finally had the ability to dial my lead flow up or down according to my business needs.
When backlogs were building, I dialed down the marketing. When I wanted more jobs, I dialed it back up.
I got control of my business in a way I never had before.
And here’s the point of me telling you all of this…
You CAN do this too.
I hijacked direct response product advertising strategies and modified them to work for service-oriented businesses to get people chasing me down for estimates on their jobs.
And these were not just any old people. These were the cream of the crop prospects who were ready, willing and able to pay top dollar for my work – and frequently never even call anybody else for an estimate.
This re-fashioned mode of direct response advertising has been demonstrated by Forbes, The Harvard Business Review and The Data And Marketing Association to be 5 – 9 times more effective than digital marketing strategies like:
Right about now I can imagine what you’re thinking…
Everybody and their cousin is telling you that direct response is dead, and that online digital strategies are THE way to go, right?
Furthermore, if it is so great, how come nobody else is telling you to go with direct response?
– First, most marketers are just trying to sell you something which maximizes income to them, but requires no additional input on their part.
It’s the new, online, passive-income business model. No partnerships or customer service necessary.
– Secondly, they don’t know any better. They look around to see what the big guys are doing and just cut and paste their strategies.
But, as Bob Proctor once famously said, “Chances are, if you are following the crowd, you’re following the wrong path.”
That said, direct response is more effective because it ethically finesses two critical human factors which digital marketing does not.
FACTOR #1 – Consumers have become both cynical and skeptical of online marketing. Just think of your own BS radar when consuming hyped-up, fluff-ridden ads on the internet.
FACTOR #2 – Direct response leverages predictable human behavior that modern psychology and behavioral economics have proven to powerfully influence decision making.
Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.
Direct response is a strategy that’s tangible. It has weight, substance and dimension.
But that’s not all…
Research shows that nearly 60% of consumers say it:
If you’re ready to:
I invite you to join me for a conversation to see if a direct response strategy using a simple, plain postcard plus a highly targeted list of your ideal customers could be the answer to:
[+] Pumping up your revenues
[+] Building a backlog of high-value, high-profit jobs and…
[+] Living your ideal life.
Just so you know, I’m not one of those annoying, self-serving “bro marketer” types you see all over the internet. I have absolutely no interest in pushing you to do something on this call that you’re not ready to do.
I’ll ask you a few questions to understand how we might help you get better prospects seeking you out because they already want you on their job.
I’ll share a couple of ideas you might find valuable.
I’ll answer any questions you might have, and then…
I’ll ask you if you think it makes sense for us to continue talking.
If it makes sense to you, great, we schedule another time to talk. If not, at least you’ll have some cool ideas to take back to your team.
There’s no reason to keep putting your success or your personal and financial freedom on hold.